Website Proposal
Your Digital Growth Plan
A website, systems, and strategy built to scale your business across every service you offer.
Prepared for Prime Care Building Services
March 12, 2026
Hi Jake,
Great talking with you today. It's been a long time since the Toyota days, glad to see you and your wife have built something solid with Prime Care.
You told me something that stuck with me: it's hard to get your foot in the door with project managers and site managers. That's the problem we're going to solve.
Right now, when a project manager hears about Prime Care through a referral, a Merx listing, or just word of mouth, they do what everyone does: they Google you. And right now, they find nothing. No website, no Facebook page, no online presence at all. That's costing you deals you don't even know about.
A website doesn't create demand by itself, but it creates the ability to convert demand. Without one, you don't stand a chance to be found.
Here's what I'm proposing: a professional website that does three things: builds instant credibility, shows up when people search for commercial cleaning in your service areas, and makes it dead simple for someone to contact you. A site that works for you 24/7, even when you're on a job site in Peterborough.
What You're Getting
Professional 20-Page Website
Your site is structured around your two core service lines, construction site cleaning and commercial janitorial, with dedicated pages for each, plus location pages for your key service areas across Ontario. Every page is built for both Google search and AI search engines like ChatGPT and Perplexity.
Core Pages (6)
- Home Page - Strong first impression. Your two service lines front and center, trust signals, service areas map, and clear call-to-action. This is your digital handshake with every project manager who looks you up.
- About Us -Your story, your experience, the fact that you and your wife have been doing this for years. This page builds the trust that wins contracts.
- Services Hub -Overview page linking to both service lines with clear descriptions of everything Prime Care offers.
- Service Areas Hub -Map and overview of your Ontario-wide coverage. Shows project managers you've got people on the ground across the province.
- Contact / Request a Quote -Quote request form, phone number, email, and address. Simple, clean, no friction. Submissions go straight to your email.
- Reviews & Testimonials -Social proof from your existing clients. Nothing closes deals faster than other contractors vouching for you.
Construction Site Cleaning Pages (4)
- Construction Site Cleaning -Main service page. Daytime cleaning, evening shifts, interior and exterior, debris removal, safety-focused site maintenance. This is your bread-and-butter pitch to GCs and project managers.
- Post-Construction Cleaning -Dedicated page for final cleans. After the drywall dust settles and before the client walkthrough -that's where you come in.
- Daytime Site Maintenance -Ongoing cleaning while construction is active. The safety angle is strong here: clean sites are safe sites, and that matters to project managers carrying liability.
- Debris Removal & Disposal -Drywall, packaging, construction waste. Dedicated page because it's a service a lot of GCs don't realize they can outsource.
Commercial Janitorial Pages (4)
- Commercial Janitorial Services -Main page covering your full janitorial offering. Medical facilities, shopping centres, grocery stores, offices, small businesses.
- Medical & Healthcare Facility Cleaning -Dedicated page. Medical cleaning has specific compliance requirements -showing you understand that wins tenders.
- Retail & Shopping Centre Cleaning -Grocery stores, shopping centres, retail spaces. These are your Merx tender targets.
- Office & Small Business Cleaning -Day-to-day commercial janitorial for smaller operations. Recurring revenue, steady contracts.
Location Pages (4)
- North Bay -Your home base. This page ranks you locally and establishes authority.
- Oshawa / Durham Region -Active staff location. Dedicated page helps you show up when GCs in that region search.
- Peterborough -Active staff location. Same strategy -local presence, local search results.
- Southwestern Ontario (Stratford / Welland) -Covers your western Ontario operations.
Why location pages matter: When a project manager in Oshawa searches "construction site cleaning Oshawa" -you want to show up. Without a location page targeting that area, you're invisible. With one, you're in the game. We can add more location pages anytime as you expand.
Built-In Features
- Custom domain -primecarebld.ca or similar -your own professional web address, included
- Lightning-fast loading -Static HTML, optimized for speed. No WordPress, no plugins, no slow loading.
- Mobile-responsive design -Looks great on phones, tablets, and desktops. Project managers check sites on their phones from job sites.
- SEO foundation -Every page gets proper title tags, meta descriptions, and schema markup so Google knows exactly what you do and where you do it.
- AI search optimization -Structured so ChatGPT, Perplexity, and Google AI Overviews can find and cite your business when people ask about commercial cleaning in Ontario.
- Quote request form -Submissions sent directly to your email. No leads lost.
- Click-to-call phone number -One tap on mobile and they're calling you. Phone number on every single page.
- Google Business Profile integration -If you have a Google Business Profile, I'll link and embed it on your site for instant credibility. If you don't have one yet, I strongly recommend setting one up for North Bay. It's free, takes 10 minutes, and it's the single most important thing you can do alongside this website. I can walk you through it.
- FAQs with schema markup -Real questions your prospects are asking, answered on your site. These show up as rich results in Google and get pulled by AI search engines.
- SSL certificate -Secure https:// connection included.
- XML & HTML sitemaps -So Google can find and index every page on your site.
- llms.txt file -A machine-readable summary of your business for AI systems. This is cutting-edge -most competitors don't have this.
- Privacy Policy page -Professional privacy policy page. Required for credibility and compliance.
- Terms of Service page -Clear terms of service for your business.
Why This Matters for Prime Care
Jake, you mentioned you bid on Merx tenders for medical facilities, shopping centres, and grocery stores. Here's what happens when an evaluator gets your bid: they Google "Prime Care Building Services." Right now, they find nothing. That plants a seed of doubt -are these guys legit? How long have they been around?
A professional website answers those questions before they're even asked. It shows your service lines, your coverage area, your experience, and your clients. It turns a cold bid into a credible one.
Same thing happens with referrals. When a GC tells a project manager "call Prime Care" -that PM is going to Google you first. Your website becomes the thing that turns a warm referral into an actual phone call.
The bottom line: You're already doing great work across Ontario. The website doesn't change what you do -it makes sure the right people know about it. Every project manager, every facility manager, every Merx evaluator who looks you up should find a professional operation that matches the quality of work you deliver on site.
Investment
| Item |
Type |
Investment |
|
Professional Website Build
20 pages, SEO foundation, AI search optimization, quote form, mobile-responsive, speed optimized, custom domain
|
One-Time |
$3,997 + HST |
|
Website Hosting & Maintenance
Fast hosting, SSL certificate, domain renewal, security updates, minor content updates, ongoing SEO monitoring
|
Monthly |
$25/mo + HST
Paid Annually |
Website build: $3,997 + HST
Annual hosting: $300 + HST
Total to start: $4,297 + HST -$2,000 + HST upon acceptance, balance when website launches.
Timeline: Website delivered within 2-3 weeks of receiving your content (photos, logo, any specific text you want included). I handle everything else -the writing, the design, the SEO, the technical setup. You just review and approve.
What Happens Next
- Step 1: You say "let's do it" -I send a simple agreement and collect the deposit.
- Step 2: I send you a short questionnaire to gather any photos, testimonials, and details I don't already have.
- Step 3: I build the site. You'll see a preview before anything goes live.
- Step 4: You review, we make any adjustments, and we launch.
- Step 5: I submit your site to Google Search Console and make sure you're showing up in search results.
No tech headaches for you. No learning a CMS. No updating plugins. I build it, I maintain it, and you focus on running your business.
Down the road: Once the website is live and working, there's a lot more we can do -AI-powered lead capture, automated follow-ups, voice AI to answer calls when you're busy on a job site. But first things first: let's get you visible online. One step at a time.
Recent Work
Here are some websites I've built recently. 95% of my work is in the home services and contracting space -so I understand your industry and what your customers are looking for.
This proposal is confidential and was prepared exclusively for Prime Care Building Services. It contains proprietary pricing, strategies, and systems belonging to PM Consulting Inc. and is not intended for distribution.
Looking forward to it, Jake. Let's get Prime Care the online presence it deserves.
Paul